The institutional flag raised by Grupo RBS with the campaign "Crack, Nem Pensar", the second stage of which was launched on March 30th, 2010, was supported by all of the company's media vehicles. Special stories, news items, notes, columns, interviews, comments... All editorial spaces were used to inform the public about the evolution of this awful problem in society, with methods of prevention and any other matters concerning drug addiction, such as public health policies and laws.

The interactivity established by Grupo RBS vehicles with their respective audiences – readers, listeners, viewers and internet surfers – allowed for a broad discussion on the topic. The repercussions reached communities where the media vehicles are inserted as well as society as a whole.

The information and opinions disseminated by Grupo RBS vehicles about the topic complemented the institutional campaign, which was also supported by advertising pieces and actions, such as toll collections and distribution of leaflets and t-shirts.