Proxxima

International digital communication meeting held by Grupo Meio & Mensagem in April 2010. Through the Interactive City space, Grupo RBS promoted its digital platform, allowing the audience to find out more about the company's portal brands and their respective products. Technological innovations and services targeted at smartphones, notebooks and cell phones, among others, were demonstrated.

Maximídia

The participation of Grupo RBS at Maximídia has become a tradition. In October 2010, when the event took place in São Paulo, the company created an institutional stand reproducing an amusement park, providing visitors with a playful experience. The Group once again sponsored the Maximídia/Grupo RBS Award, one of the most important in advertising and communication throughout the country.

Prêmio Colunistas (Columnists Award)

Created in 1968 to reward the best Brazilian works in the advertising field, in all forms of media: newspaper, magazine, radio, outdoor media, movies, television and the Internet. In 2010 Grupo RBS took part in the event as a sponsor. The presentation took place in September.

Mídia Show (Media Show)

Digital Integration was the topic of the Media Show held in September 2010 by Grupo RBS. This is one of the main events of the annual advertising market calendar for the Brazilian Southern Region and featured Michael Conrad, founder of the Berlin School of Creative Leadership. The event also featured the launch of the Media Show Award, which rewards the best pieces published during the year in Grupo RBS vehicles.

56ª Feira do Livro (56th Book Fair)

A traditional cultural event in Porto Alegre, the 2010 edition of the Book Fair featured the participation and multimedia coverage of Grupo RBS vehicles. The company's institutional stand was open to the general public and also served as a studio for broadcasting programs, either live or prerecorded. Many of the Fair's participants were received at the stand for interviews and as well as to interact with the audience.

Apart from that, the Prêmio Fato Literário (Literary Fact Award), a Grupo RBS' initiative, was again one of the highlights at this important event on the cultural calendar. Besides promoting Rio Grande do Sul literature, it also integrates readers and literary market as a whole. Created in 2003 and held annually every since, the Prêmio Fato Literário includes an award one by Official Jury and another one by people, voting through distributed coupons or the Internet.

In 2010, the official jury chose the writer Aldyr Garcia Schlee and the NGO Cirandar as winners in the Personality and Literary Project categories, respectively. The Festipoa Literária project was the winner through people's choice, with a total of 29,000 votes.

Salão da Propaganda (Advertising Showroom)

An event that highlights the best in Rio Grande do Sul advertising is held during the ARP Communication Week and is sponsored by Grupo RBS. The company is also responsible for the award presentation ceremony, which takes place during a very exclusive dinner. In 2010, the Showroom took place in December. The clicRBS website was chosen Media Vehicle of the Year.