Grupo RBS produced specific actions for all its audiences in the second stage of the "Crack, Nem Pensar" institutional campaign in order to mobilize society to take part in the actions to prevent the use of and fight the drug. The market audience, formed by agencies and advertisers, received institutional pieces for the campaign, which ran from March through October 2010, complementing the other actions performed by the company. There were also ads related to promotional dates, such as Mother's Day and Father's day, warning society about the issue of drug addiction.