 More than 500 social initiatives to face the challenge of fighting and preventing crack and other drugs. “Crack, Nem Pensar” (Crack, Don't Even Think About It), the institutional flagship of Grupo RBS in 2010, occupies the foreground in this edition of the Social Annual Report since it strongly involved all the audiences with which the company is associated. Members, consumers – be they readers, listeners, viewers, internet surfers –, advertisers or advertising agencies, communities where RBS is present, the government and society as a whole, were all invited to champion this cause. More than 500 social initiatives were organized, integrating 600 organizations and nearly 100,000 people, to face the challenge of fighting and preventing this and other drugs. The 2010 Social Annual Report shows the main events of this campaign and other initiatives developed by the Group. More than BRL 135 million was allocated to actions and programs targeted at the Members, Clients, Community, Environment, Government and Society. Nearly 75% of this amount was targeted at members, which reflects the company's concern with appreciation to those who work for it. The active participation of members is essential to meeting the demands of other audiences and leading the company to contribute to the construction of a socially better world. |
The Grupo RBSThe Grupo RBS is a multimedia communication company founded on August 31st, 1957, in Porto Alegre and is present in Rio Grande do Sul, Santa Catarina, Paraná, São Paulo, Rio de Janeiro, Minas Gerais, Mato Grosso do Sul and Distrito Federal. Its platform includes 20 TV stations, 24 AM and FM radio stations, eight daily papers, 11 digital platform products, two event companies, a mobile marketing operator, a rural operation, an operation targeted at a young audience, a publisher, a printing office, a recording facility, a logistics company, an executive education company and the Fundação Maurício Sirotsky Sobrinho (Maurício Sirotsky Sobrinho Foundation). |
Main Figures
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